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Why do so many business owners dread looking at the numbers? They make excuses...They don't have time...That's what the accountant is for....But the simple truth is that no one else will ever be as invested in their company as they are--and they need to take control.
As a small-business owner, financial statements are your most important tools--and if you don't know how to read them and understand their implications, you cannot possibly steer your business successfully. Accounting for the Numberphobic demystifies your company's financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business--and impacts your decisions. You will discover: How your Net Income Statement is the key to growing your profits - How to identify the break-even point that means your business is self-sustaining - Real-world advice on measuring and increasing cash flow - What the Balance Sheet reveals about your company's worth - And more Illustrated with case studies and packed with practical action steps, this indispensable guide will put your business on the path to profitability in no time.- Sales Rank: #153910 in Books
- Published on: 2014-09-03
- Original language: English
- Number of items: 1
- Dimensions: 9.01" h x .71" w x 6.11" l, .0 pounds
- Binding: Paperback
- 272 pages
Review
Insightly Best Small Business Books of 2014
“….highly recommend the book to any small business owner, and it’s a great resource for any accountant who’s trying to explain accounting and financial statements to a non-accountant.” --Strategic Finance
"My copy is battered and torn, marked with post-its and scribbles....This should be a must read for every single business owner." --Stephanie Burns/Chic CEO for Forbes
From the Back Cover
If you're like many small business owners, the mere mention of the word "accounting" fills you with the same sense of dread you had back in high school the night before a big math test. But your company may be at risk of failing, not due to the realities and challenges of the marketplace, but because you are uncomfortable reading and using basic financial measurements.
However, never fear. By the time you've finished Accounting for the Numberphobic, you'll be reading your financial dashboard like a pro. This book takes the terror out of accounting, as it demystifies--in plain English--documents like the Net Income Statement, Cash Flow Statement, and Balance Sheet. Illustrated with real-world examples and packed with practical action steps, the book reveals:
How your Net Income Statement is the key to growing your profits * How to identify the breakeven point that means your business is self-sustaining * What to do to measure and increase cash flow * What the Balance Sheet reveals about your company's worth * And much more
As a business owner, you can't make responsible decisions if you don't understand the financial measurements that indicate the health of your business. This book takes the fear out of the numbers, and empowers you to steer your way straight toward profitability.
Advance Praise for Accounting for the Numberphobic
"Anyone who runs or owns a small business should know what's in Accounting for the Numberphobic. If they're willing to learn what Dawn skillfully lays out in this book they will be more successful. Period." -- Rich DeVos Sr., Cofounder of Amway and Senior Chairman of the NBA Orlando Magic
"If you are an artist and don't ever want the qualifier 'starving' in front of your title, make Dawn your guru and this book your guide." -- Frances Pelzman Liscio, Founder, Punks and Roses.com
DAWN FOTOPULOS is Founder of Best Small Biz Help.com, an award-winning blog and resource site for small businesses. A former banker, she is currently an Associate Professor of Business at The King's College in Manhattan.
Twitter@BestBizHelp
Facebook.com/BestSmallBizHelp
Website: bestsmallbizhelp.com
About the Author
DAWN FOTOPULOS is founder of Best Small Biz Help.com, an award-winning blog and resource site for small-businesspeople. A former banker, she is currently an Associate Professor of Business at The King’s College in Manhattan.
Most helpful customer reviews
9 of 9 people found the following review helpful.
One of The Best Gifts an Entrepreneur Can Receive!
By Ted
First a qualifier, I have only gone through the first 3 chapters, but that is because I have already read them multiple times! I have purchased the Audible version and Kindle version.
The author Dawn Fotopulos breaks down the financial statements of business into recognizable everyday language of an automobile dashboard. One of the greatest strengths of The United States today is our entrepreneurial spirit. Combined with the unprecidented lower barriers of entry that allow competition, this is the Era of the Startup. Spiderman’s Uncle said, “With great power comes great responsibility.” This is very true with the leverage and capital this Startup Movement has created.
As Entrepreneurs we are building jets (Launching Companies), carrying cargo (product) & passengers (customers/employees), blasting into the stratosphere for the entire world to see on Facebook, Twitter, etc. And for me personally, having just enough information and understanding to be extremely dangerous. The simple and proper perspective Dawn brings, I believe is training me for understanding to be an effective operator as a business leader. This is done without trying to turn me into a bookkeeper, accountant, or CPA.
My personal story and history has been, I believe, a typical one for the entrepreneurial personalities out there. Excellent product and people person. Natural salesman. Passionate with a vision, having the ability to communicate the destination. All these qualities people would celebrate as a leader. The great danger for startups and entrepreneurs is this. We are taking this long journey into the wilderness without the knowledge of how to read our basic instruments. Fear takes over and discouragement is encountered by well meaning colleagues who are naturally “Number Guys/Gals”. Fighting to survive day to day naturally leads to focusing on activities that “Generate Money.” Selling more, Marketing better, Buidling more.
I’ve read books on Quickbooks, Bookkeeping, signed up for online services, Stewardship seminars, and have even gone to counselling because of the stress and pressure I’ve placed on myself. All these activities have aspects of help and assistance, but none have communicated to me the way this book does.
Accounting for the Numberphobic: A Survival Guide for Small Business Owners takes the monster of Financial Statements and transforms it to the tools that they are designed to be. Spedometer, Fuel Guage and Oil Pressure. The boogeyman has no teeth and no more claws.
The excitement I am beginning to feel with each chapter of this book is nothing short of a miracle for me personally. Without guilt or shame, I am facing my fears of “The Numbers” and taking my knowledge from being merely intuitional guessing to a thoughtful methodical creative process.
Gone are the days of “Googling” accounting terms and figuring it out myself.
I thank God for Dawn Fotopulos and the work she put into this book
Looking forward to following up with this review after I complete this book and beyond.
7 of 8 people found the following review helpful.
This book should be required reading for business majors and entrepreneurs.
By clyde r gooden jr
I wished I knew about this book when I started my computer repair business. Even though I've been in business for 12 years, I still learned a great deal.
It was a great read. The book addresses many of the universal concerns solopreneurs and small businesses owners have when starting or maintaining a business. Many of these solutions, the author provides, are very easy to implement and are very practical.
The author truly explains all the accounting in lay terms. In other words, you do not have to have a business degree to understand the book. More importantly, she shows you how to do the math for yourself.
Below are just a sampling of questions she answers in the book:
1. Am I charging enough for my products/services?
2. How do I keep a good cash flow going, especially when I have to invoice my customers?
3. Am I making an enough profit on a given product/service to cover my expenses?
4. Am I making a profit on a given customer to cover my expenses?
As a reminder, she shows you how to do the math on the above questions. This is important for any business, because you, as the business owner, can make informed decisions about the services, products and customers your business works with.
The only downside to the book is not having the same amount of information for service based businesses as product based businesses. Nevertheless, there is still a great deal of information that is applicable to both types of businesses.
2 of 2 people found the following review helpful.
My Professors Struggled to Teach Me Accounting...
By D.S.
A must read for anyone considering an MBA degree, taking an accounting class, or graduating from high school, college, or a graduate degree. Having always struggled with accounting and finance through undergrad and my MBA I never felt like I would be able to understand the numbers of my business (or anyone else's for that matter!). After every finance and accounting class I took, I felt defeated and only marginally more knowledgeable. It was clear to me that everyone needs to be able to understand the fundamentals of their finances - in life and in business - but that I might never feel confident about how to calculate or understand mine. Having read Accounting for the Numberphobic I feel like a new businessperson! I've never felt more comfortable watching Shark Tank and discussing an entrepreneurs financial situation, asked such insightful questions, nor been able to explain an accounting concept better. What I've learned is that it's not that I'm Numberphobic, it's that I never understood the numbers that were in front of me... until now! Thank you, Dawn!
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